Welcome to the Heartland of Nebraska! The Loup Rivers Scenic Byway gains its name from the meandering North Loup, Middle Loup and South Loup Rivers through central Nebraska. From the pristine, rolling farmland, red barns and silos to the silent solitude of the Sandhills, this byway is truly a treat for the eyes, mind and soul. Small towns, scenic beauty, local events and artisans, military history and friendly people provide unexpected treasures in a truly stress-free environment.

For those wanting to sample first-hand the small town hospitality, this is the byway for you. Start up a conversation with the old-timer sitting near the window of the corner cafe, anyone on the street or behind a counter. Chances are they will tell you things you won't find in any guidebook. Relax in the town park, visit the varied artisans and craftspeople that populate the area or locate that perfect antique in this region.

In late July, Burwell hosts Nebraska's Big Rodeo, an event you don't want to miss. Three reservoirs stretch from one end of the North Loup Valley to the other in the heart of Nebraska. Sherman Reservoir near Loup City, Davis Creek near North Loup and the Calamus near Burwell all offer anglers, hikers, campers, wildlife watchers and other outdoor enthusiasts plenty of recreation. In addtion to these attractions, located at the east end of the Loup Rivers Scenic Byway, Dannebrog boasts of a 3 mile hike/bike hard surface trail with an additional 3/4 mile wood chip nature trail. This trail meanders around the outskirts of the village. At the western edge of the Loup Rivers Scenic Byway, the Nebraska National Forest, the largest hand-planted forest in the country, sits quietly in the midst of grass-covered sand dunes. So instead of zipping past the Heartland of Nebraska on I-80, turn off, take your time and let central Nebraska and the Loup Rivers Scenic Byway put a smile on your face.